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Vietnamese students often hesitate to speak up about school bullying due to a lack of confidence. Faber-Castell becomes their ally, helping them find their voice and 'erase' bullying. More than just a tool for making precise corrections or improving artwork, the Faber-Castell eraser also promotes a meaningful message—standing up against bullying.
Tool used
Role
​Concept, Production, Visual, Animation
Unexpected
Someone who experienced bullying once told me they have strong emotions when they see this ad, which sparked my passion to continue this journey till now.
Mentor I never forget
Soumik Parida
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